Claude Code — technical audit at scale
Parses full-site crawls, schema output and log files to surface patterns across thousands of URLs, which turns a two-week manual audit into a two-day one.
AI SEO, AEO and GEO Australia
Rank on Google. Get Named by ChatGPT, Gemini and Perplexity.
Buyers now research in two places: a search results page and an AI assistant. Both need crawlable pages, credible information and clearly extractable answers. We build the technical foundation, structure the content so answer engines can quote it, and earn the third-party mentions that make a brand citeable.
- Service area
- Australia-wide (remote-first)
- Delivery model
- Senior-directed, AI-assisted production
- Scope
- 8 core deliverables
- Next step
- Free discovery call + written quote
05Problem
The problem this work is designed to solve
Google traffic exists but AI assistants never name you Content is thin for extraction The work on this page addresses those symptoms with AI-search citation and GEO layer on top of SEO foundations — not with generic agency boilerplate.
- Google traffic exists but AI assistants never name you
- Content is thin for extraction
- AEO is sold as a shortcut without SEO foundations
- Nobody can measure AI visibility honestly
Honest limit: Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
06Audience
Who this is for — and how we approach it
AI SEO, AEO and GEO is the practice of improving classic search performance while deliberately structuring entities and extractable content so AI Overviews and answer engines can cite a business accurately across Google, ChatGPT, Perplexity, Gemini and Copilot. Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
Situations that fit
- Brands already investing in SEO that want AI-answer visibility
- Categories where buyers ask ChatGPT/Perplexity before clicking
- Teams ready to measure citations without believing myths
07Timeline
How can one page serve crawler, assistant and human?
Citation is not controllable — extractability improves odds only.
| Phase | Opaque page | Citeable page |
|---|---|---|
| Structure | Buried answers | Answer-first sections |
| Entities | Vague “we” language | Named tools and places |
| Evidence | Unsourced claims | Attributed or removed |
| Measurement | Vanity dashboards | Leading vs lagging split |
| Honest limit | Guaranteed citations | Odds improved, not bought |
08Deliverables
What you get with AI SEO / AEO / geo services
Eight concrete deliverables — nouns, not promises.
- Technical and AI-visibility baseline
- Foundation technical fixes
- Entity and topic architecture
- Extractable content restructuring
- Structured data upgrades
- Assistant citation testing notes
- Digital PR / third-party credibility plan
- Measurement dashboard for search + AI signals
Output map
Concrete AI SEO / AEO / geo services outputs, not vague agency promises.
- Technical and AI-visibility baseline
- Foundation technical fixes
- Entity and topic architecture
- Extractable content restructuring
- Structured data upgrades
09Process
How we deliver AI SEO / AEO / geo services
Each step is distinct and service-specific — we do not paste a generic agency workflow.
Typical duration: Foundation sprints weeks; citation and ranking movement typically months.
Baseline and Technical Audit
Search and AI-visibility baselines are captured before changes.
Fix the Foundation
Crawl, indexation, speed and duplication issues are cleared.
Entity and Topic Architecture
Who you are, what you do and topical clusters are made explicit.
Structure Content for Extraction
Definitions, FAQs and citable passages are engineered into pages.
Earn Third-Party Credibility
Off-site evidence and mentions are planned where they matter.
Measure and Iterate
Rankings, traffic and citation checks drive the next cycle.
10Ecosystem
Where AI SEO / AEO / GEO Services sits in the Devoq service model
AI SEO / AEO / GEO Services connects to related Devoq services as upstream discovery, sibling alternatives or downstream delivery. Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
Service ecosystem map centred on AI SEO / AEO / GEO ServicesHub-and-spoke map linking AI SEO / AEO / GEO Services to related Devoq services. Hover or focus a node for the relationship note.
AI SEO / AEO / GEO Services
SEO & AEOSiblingAlternative when the brief fits SEO & AEO betterAI Website Development with CMSUpstreamAlternative when the brief fits AI Website Development with CMS betterConversion OptimisationDownstreamAlternative when the brief fits Conversion Optimisation betterWeb DevelopmentUpstreamOften precedes AI SEO / AEO / GEO Services- SEO & AEO: Alternative when the brief fits SEO & AEO better (Sibling)
- AI Website Development with CMS: Alternative when the brief fits AI Website Development with CMS better (Upstream)
- Conversion Optimisation: Alternative when the brief fits Conversion Optimisation better (Downstream)
- Web Development: Often precedes AI SEO / AEO / GEO Services (Upstream)
11Editorial
What we will not tell you about AI search
We will not tell you we can guarantee a ChatGPT citation. Nobody can. Generative systems do not expose a ranking algorithm, results vary between sessions for the same prompt, and the models change without notice. Any agency promising guaranteed AI visibility is describing something they cannot control.
What we can say with confidence is what correlates. Brands that get cited tend to have crawlable, fast sites; content that answers a question directly in the first paragraph rather than after four hundred words of preamble; consistent naming of themselves, their services and their locations across the web; structured data that matches the visible content; and independent third-party sources talking about them. None of that is speculative — it is the same credibility signal chain that has always mattered, applied to a new retrieval surface.
The other thing worth saying plainly: publishing large volumes of AI-written content to chase AI visibility works against you. Thin, undifferentiated content is exactly what these systems are tuned to skip, and at scale it damages the site-level quality signals that your genuinely useful pages depend on. We use AI heavily for auditing, structuring and testing. We do not use it to mass-produce articles, and we will argue against it if that is what you are hoping to buy.
Position
Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
12Structure
Same entity graph, with three extraction beams (crawler, LLM, human) reading different facets
Same entity graph, with three extraction beams (crawler, LLM, human) reading different facets
- Entity graph
- Named entities and relationships that machines can connect on your site.
- Crawler facet
- Technical accessibility and index signals search crawlers need.
- LLM facet
- Extractable definitions and limits generative systems cite.
- Human facet
- Readable structure and next steps people need to act.
13Capabilities
Tools and capabilities used on this service
Named tools and practices used on AI SEO / AEO / GEO Services engagements — not a generic agency stack list.
AI-assisted content structuring
We use AI to test whether a passage is genuinely extractable — if an assistant cannot answer the question from that paragraph alone, it needs restructuring before it ships.
Assistant citation testing
We query ChatGPT, Perplexity, Gemini and Copilot with real buyer questions each month and record who gets named. That is the actual GEO scoreboard, not a proxy metric.
Structured data generation
Schema is generated and validated programmatically against Google rich-result requirements, then kept in sync as content changes rather than drifting after launch.
Human strategy and editorial
Topic selection, commercial priority and editorial judgement are human. AI writes nothing that publishes without an editor, because thin AI content is actively counterproductive for both SEO and GEO.
Human digital PR
Relationships, pitches and genuine story angles. There is no automated path to a credible third-party mention, and attempts to fake it are the fastest route to a manual penalty.
14Comparison
Where does citeable content get used?
Search engines and AI assistants reward different extractable shapes. Improving citeability raises odds; it does not force any engine to name you.
| Criterion | What it favours | What it ignores | Measurement honesty |
|---|---|---|---|
| Google AI Overviews | Clear entities + corroboration | Keyword stuffing without substance | Visible but attribution messy |
| ChatGPT browsing | Self-contained answer passages | Paywalled thin blurbs | Hard to attribute clicks |
| Perplexity | Cited sources with crisp facts | Vague marketing fluff | Citations visible in UI |
| Claude | Careful definitions + limits | Unsupported superlatives | Variable source exposure |
| Gemini | Structured entities + freshness | Orphan pages with weak context | Mixed reporting |
| Copilot | Practical how-to chunks | Unscoped promises | Enterprise-skewed visibility |
15Methodology
Measurement methodology
Measurement methodology — what is tracked, attribution windows, what cannot be attributed. On AI SEO / AEO / GEO Services engagements, the checklist below is what we actually run — not a decorative quality poster.
What we actually check
- Baseline organic visibility and citeable page inventory before work starts
- Separate leading indicators (indexation, crawl health, structured data) from lagging outcomes (rankings, citations)
- Document attribution windows honestly — assistants rarely report click-source cleanly
- Track technical regressions after launches and CMS edits
- Prefer primary evidence (Search Console, analytics events) over vanity dashboards
- Never promise a ranking date or guaranteed AI citation
- Report losses and non-results with the same weight as wins
- Review queries quarterly; intent shifts faster than annual plans admit
Honest limitation: SEO and AEO timelines are months, not weeks. Citation behaviour on AI assistants is not fully controllable; extractability improves odds, it does not buy outcomes.
Advertising and ranking claims can engage ACCC misleading-conduct rules. We do not invent guaranteed outcomes. This is not legal advice — obtain your own if needed.
18Alternatives
This approach vs the alternatives
Choose AI SEO / AEO / GEO Services when AI-search citation and GEO layer on top of SEO foundations matches the job. Nearby alternatives exist for different constraints.
SEO & AEO
Better when the brief fits SEO & AEO more closely than AI SEO / AEO / GEO Services.
AI Website Development with CMS
Consider this path when timing, ownership or tooling points away from AI SEO / AEO / GEO Services.
Do nothing / DIY
Valid when volume is tiny or uncertainty is still too high for paid scope. We will say so when that is true.
20Terms
AI SEO / AEO / GEO Services glossary
Service-specific definitions written so they can stand alone when cited by answer engines.
- Crawl budget
- Crawl budget is the practical amount of crawling a search engine allocates to a site over time.
- Index coverage
- Index coverage describes which URLs are included, excluded or errored in a search index.
- Structured data
- Structured data is machine-readable markup that clarifies entities and relationships on a page.
- Entity
- An entity is a clearly named thing — organisation, product, place — that engines can connect across the web.
- AI Overview
- An AI Overview is a generative summary surface in Google search that may cite supporting pages.
- Answer engine
- An answer engine is a system that returns direct answers rather than only ranked blue links.
- GEO
- Generative engine optimisation is the practice of making content extractable for generative assistants.
- E-E-A-T
- E-E-A-T refers to experience, expertise, authoritativeness and trustworthiness signals for content quality.
- Cannibalisation
- Keyword cannibalisation is when multiple pages compete for the same intent and dilute each other.
- Canonical
- A canonical URL is the preferred address when duplicates could confuse indexing.
- Internal linking
- Internal linking connects related pages so users and crawlers discover depth and hierarchy.
- Citation
- A citation is when an assistant or overview names or links a source as support for an answer.
How this service is delivered
How AI SEO / AEO / GEO Services is delivered.
Scope honesty
Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
Service-specific process
Baseline and Technical Audit → Fix the Foundation → Entity and Topic Architecture…
Named entities
Google AI Overviews, ChatGPT, Perplexity, Claude
Handover
Documented outputs you own — no forced retainer.
Quality, support and expectations
- Timeline
- Foundation sprints weeks; citation and ranking movement typically months
- Modifier
- AI-search citation and GEO layer on top of SEO foundations
- Primary KW
- AI SEO Australia
- Entities
- Google AI Overviews, ChatGPT, Perplexity
- Support
- Optional aftercare — no forced retainer
- Proof
- Case studies omitted until client-permissioned data exists
22FAQ
Questions teams ask about ai seo / aeo / geo services
AI SEO, AEO and GEO is the practice of improving classic search performance while deliberately structuring entities and extractable content so AI Overviews and answer engines can cite a business accurately across Google, ChatGPT, Perplexity, Gemini and Copilot.
Foundation sprints weeks; citation and ranking movement typically months. Timelines stretch when inputs, approvals or third-party access arrive late — we write those dependencies into the quote rather than burying them.
AI SEO / AEO / GEO Services is scoped as AI-search citation and GEO layer on top of SEO foundations. SEO & AEO target different buyer intent. Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you. See the disambiguation note and ecosystem map on this page for the practical split.
Yes. Deliverables produced for your AI SEO / AEO / GEO Services engagement are handed over for your use. There is no proprietary layer you must keep paying Devoq to access after the engagement ends, unless you separately opt into ongoing hosting or support.
We need a clear success definition, access to relevant systems or analytics, brand or product constraints, and decision-makers who can approve direction. Missing inputs slow AI SEO / AEO / GEO Services more than missing decorative preferences.
You receive a documented handover for this AI SEO / AEO / GEO Services engagement. Optional support can continue if useful, but there is no forced retainer. Many teams continue into adjacent Devoq services when the next constraint appears.
Yes where it is sound. Existing assets become constraints. If they conflict with the goal of the AI SEO / AEO / GEO Services engagement, we flag the conflict rather than silently inventing a parallel system that creates drift.
Yes. Delivery is remote-first across Australia, including Brisbane, Perth, Adelaide, Canberra and regional teams. Workshops and reviews run on Australian time zones with shared documents rather than requiring a local studio visit.
Anything outside the agreed AI SEO / AEO / GEO Services scope is not included. Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you. Adjacent needs are usually better served by a sibling service rather than stretching this engagement past its honest limit.
AI SEO / AEO / GEO Services focuses on AI-search citation and GEO layer on top of SEO foundations. SEO & AEO targets a different buyer intent. Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you.
Common entities include Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini. Tooling follows the job; it is not the sales story.
Core deliverables include Technical and AI-visibility baseline, Foundation technical fixes, Entity and topic architecture, Extractable content restructuring, with the remainder scoped to fit the engagement.
Decision-makers who own the problem and someone who can provide system or content access. Absent owners stretch every timeline.
Sometimes. Upstream dependencies listed in the ecosystem map must be respected so work does not invent missing inputs.
Personal information is handled under agreed workspaces and least-privilege access. Privacy Act context applies where personal data is in scope — obtain your own legal advice when needed.
Success is completing the agreed deliverables against the written scope and acceptance checks — not an invented growth percentage.
Citation is not controllable — you can improve extractability and credibility, not force an assistant to name you. Stating limits early prevents scope theatre and mismatched buyers.
23Related
Related services, industries and reading
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