Rank on Google. Get Named by ChatGPT, Geminiand Perplexity.

SEO makes a page eligible to rank in a list of search results. AEO structures your content so AI systems can extract a direct, quotable answer from it. GEO increases the chance your brand is named inside a generated response. SEO earns the ranking, AEO earns the extraction, GEO earns the mention — and all three depend on the same technical foundation.

No, and the framing is misleading. AI assistants retrieve from the indexed web — an assistant cannot cite a page it cannot crawl. What has changed is that ranking first is no longer sufficient, because a user may get their answer without clicking. The response is to be both rankable and quotable, not to abandon one for the other.

There is no direct submission and nobody can guarantee it. What correlates with being cited: a crawlable, fast site; content that answers questions directly and early; consistent naming of your brand, services and locations everywhere you appear; accurate structured data; and independent third-party coverage. We work on all five and measure the citation rate monthly.

We query ChatGPT, Perplexity, Gemini and Copilot each month with the real questions your buyers ask, and record whether you are named, which competitors are named instead, and which source pages get cited. That gives a share-of-voice figure you can track over time rather than a proxy metric.

If you want AI citations, you must allow them — GPTBot, ClaudeBot, PerplexityBot and Google-Extended. A meaningful number of sites we audit are blocking the exact crawlers they are paying to be visible in, usually because of a robots.txt rule added by a previous developer. It is worth checking before spending anything on GEO.

llms.txt is a plain-text file that gives AI systems a structured summary of your site and where the authoritative information lives. Adoption is still emerging and it is not a ranking factor, but it is cheap to implement and makes your site easier to interpret correctly. We include one as standard.

AEO improvements — snippet and AI Overview appearances — often show within one to three months because they are largely structural. SEO ranking movement typically takes three to six months. GEO citation rates move slowest, usually three to nine months, because they depend on third-party mentions accumulating.

We use AI to research, outline, structure and fact-check, and an editor writes or substantially rewrites what publishes. We do not mass-produce AI articles, because thin undifferentiated content is what these systems are tuned to skip and it damages site-level quality signals your good pages rely on.

No, and you should treat any agency that does as a warning sign. Neither Google nor any AI vendor sells or guarantees placement. What we commit to is the work, honest baseline measurement, and monthly reporting that shows what moved and what did not.

It helps by removing ambiguity. Structured data states explicitly what a page is, who published it, what it sells and how the entities relate, rather than making a system infer it from prose. It is not a magic switch, but it measurably improves the odds of being interpreted correctly — and correct interpretation is a precondition for being cited.

The three most common causes we find are technical (crawl or indexation problems meaning most of it is never seen), intent mismatch (the content answers a question nobody with buying intent asks), and undifferentiation (it says what forty other pages already say). The audit identifies which of the three applies, and the answer is usually not "publish more".

A combined technical, content and AI-readiness audit starts from $2,500 AUD and gives you a roadmap you can act on with or without us. A foundation sprint starts from $7,500 AUD. Ongoing monthly work starts from $3,000 AUD. There are no lock-in contracts.