SEO brings qualified visitors to your site over time. AEO structures your content so AI systems can cite your business when someone asks a question in plain language. Together they protect you as search behaviour splits across engines and assistants.
SEO & AEO — Answer Engine Optimisation
Get Found on Google — and Inside AI Answers
Search has changed. Google still drives the majority of discovery for Australian businesses, but more people now ask ChatGPT, Perplexity, Google AI Overviews and voice assistants for recommendations. Devoq is one of the few Australian agencies building for both traditional rankings and answer engine visibility at the same time.
What's included
What you get with seo & aeo.
- Technical SEO audit and remediation plan
- Keyword and competitor research for Australian markets
- On-page optimisation for priority URLs
- Content strategy and production support
- AEO content structuring and entity optimisation
- Schema markup and structured data implementation
- Local SEO for Sydney, Melbourne and Brisbane
- Monthly reporting on rankings, traffic and AI citations
Our process
How we deliver seo & aeo.
01
Step 1
Month 1 — Audit & Strategy
We crawl your site, review indexation, Core Web Vitals and competitor positioning. You receive a prioritised roadmap with keyword clusters, content gaps and technical fixes.
02
Step 2
Months 2–3 — On-Page & Technical
We implement title tags, internal links, schema and speed improvements on high-impact pages. Technical debt that blocks crawling is resolved before content scale.
03
Step 3
Months 3–6 — Content & AEO
We publish or refine pages that answer real buyer questions. FAQ sections, definition blocks and cited statistics are structured so Google and AI assistants can extract clear answers.
04
Step 4
Ongoing — Monitoring & Growth
We track rankings, organic traffic and emerging AI citations. Strategy adjusts as algorithms change and new opportunities appear in your category.
Editorial
SEO vs AEO — what Australian businesses need to know
Search Engine Optimisation (SEO) is the practice of improving your website so it ranks in Google and other search engines for relevant queries. It focuses on technical health, authority, keywords and content that matches what people type into a search bar.
Answer Engine Optimisation (AEO) prepares your content to be quoted by AI assistants — ChatGPT, Perplexity, Google AI Overviews and similar tools — when users ask questions in natural language. AEO emphasises clear definitions, structured FAQs, entity clarity (who you are, what you do, where you operate) and passages that stand alone as direct answers.
SEO targets the ten blue links. AEO targets the single answer a user reads without clicking. Both matter because Australian buyers now use both behaviours in the same week — sometimes in the same day.
The smartest brands do both. Devoq builds AEO into every SEO engagement rather than treating it as a separate novelty. Your service pages, location pages and blog articles are structured so humans read them easily and machines can cite them accurately.
For local businesses, that means explicit mentions of suburbs served, plain-language service descriptions, and schema that ties your business to real places in Australia. For B2B brands, it means authoritative explainers that AI systems trust when summarising a category.
FAQ
Questions we get asked
AEO, or Answer Engine Optimisation, is the practice of structuring content so AI assistants can cite your business when users ask questions in plain language. It matters in Australia because adoption of AI search tools is growing quickly among consumers and professionals researching services. If your competitors are cited and you are not, you disappear from a new discovery channel.
Most clients see early movement within six to eight weeks for less competitive terms. Meaningful traffic growth for valuable keywords often takes three to six months, depending on your domain authority and competition. SEO compounds over time — results accelerate when technical foundations and content work together.
Yes. We optimise Google Business Profile, build location pages for Sydney, Melbourne and Brisbane, and strengthen local citations and review strategies. Local SEO is essential for trades, clinics, hospitality and professional firms serving defined areas.
SEO aims to rank your pages in search engine results and earn clicks. AEO aims to make your content the source AI assistants quote in direct answers. SEO leans on keywords, links and technical health. AEO leans on clarity, structure, entities and citable passages. You need both as search behaviour splits.
We audit and optimise GBP listings: categories, descriptions, photos, posts, Q&A and review response patterns. For multi-location businesses we align each profile with its landing page so local signals stay consistent.
We can do either. Many clients hire us for strategy and optimisation while their team drafts copy. Others want full content production. We edit for search intent, Australian English and AEO structure either way. Editorial quality never gets sacrificed for keyword stuffing.
Ongoing SEO and AEO retainers for Australian small and mid-sized businesses typically start from $2,000 to $4,500 AUD per month depending on competition and scope. Project-based audits and fixes are quoted separately. We agree deliverables and reporting upfront so you know what you are paying for.
No. AI answers still pull from indexed web content, and Google remains a primary discovery channel. AEO extends your visibility; it does not remove the need for technical SEO, authority building and strong pages. Treat them as complementary, not competing, investments.
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