Guide
SEO & AEO guide for Australian businesses
Technical foundations
Indexable URLs, fast mobile pages, clean redirects, HTTPS, sitemap and robots that do not block money pages. Without crawl access, content and AI work stall.
On-page structure
One clear H1, scannable headings, service pages that answer buyer questions near the top, and internal links to related services, industries and locations.
Entity clarity
Consistent organisation name, Australia service area, contact details and sameAs profiles. Ambiguous brands are harder for AI systems to cite.
AEO / GEO writing
Definition blocks, FAQs, comparison tables and decision frameworks written in plain Australian English that assistants can quote without rewriting.
Measurement
Track Search Console clicks/impressions, enquiry conversions, and emerging AI referrals — not vanity rankings alone.