SEO & AEO guide for Australian businesses

No. AEO is an emphasis applied to the same pages, not a second programme. The foundations are identical — crawlable pages, clear structure, genuinely useful content — and Google has been explicit that helpful, people-first content and core SEO remain the basis for generative AI visibility. What changes is how you write: direct answers stated first, headings that match real questions, and structured data that describes what the page visibly shows.

Organization or LocalBusiness so the publisher behind every claim is identifiable, then BreadcrumbList so pages have topical context, then page-type markup such as Article or FAQPage where it genuinely applies. Do not add FAQPage markup unless a visible FAQ exists on the page — markup describing content a visitor cannot see is a policy violation and makes a source look unreliable.

Check robots.txt for the named agents rather than only the wildcard rule. Retrieval crawlers such as OAI-SearchBot, ChatGPT-User and PerplexityBot fetch pages to answer live questions, and they are a separate decision from training crawlers like GPTBot. Also check CDN and bot-protection settings, because blocks applied there never appear in robots.txt at all.

Technical fixes can show quickly because they remove barriers already in place. Content and authority compound over months. AI citation has no reliable timeframe at all, because it depends on questions being asked where you are the best available source. Anyone quoting a specific date for either is guessing.

No. Additional pages that answer nothing new dilute a site rather than strengthen it, and near-duplicate pages compete with each other for the same query. Depth on the pages that already match real buyer questions beats breadth almost every time.