AEO (Answer Engine Optimisation)
Structuring content, schema and earned mentions so AI assistants and AI Overviews can extract accurate answers about your business.
GEO (Generative Engine Optimisation)
Closely related to AEO — optimising for generative AI surfaces that synthesise answers rather than return link lists.
Core Web Vitals
Google metrics for loading, interactivity and visual stability. They influence search visibility and user experience on mobile.
Local SEO
Optimising for location-based searches and Google Business Profile visibility in a specific city or region.
Entity SEO
Making it unambiguous who your organisation is, what it sells and where it operates — critical for AI citation.