Website redesign projects carry more risk than new builds because an existing site may already have valuable pages, backlinks, analytics history and customer habits. We document those assets first. The new design then focuses on clearer offers, better mobile use, faster pages and a CMS your team can manage.
Website redesign and migration
Redesign Your Website Without Throwing Away What Already Works
A redesign should fix an outdated experience without creating avoidable ranking, content or enquiry problems. We audit the current site, plan the new structure, map redirects and monitor the move after launch.
What's included
What you get with website redesign.
- Current-site content, analytics and technical review
- SEO benchmark and priority URL inventory
- Information architecture and conversion-path planning
- Mobile-first interface design
- CMS recommendation, content model and editor handover
- Core Web Vitals and accessibility checks
- 301 redirect map and migration checklist
- Post-launch crawl, tracking and indexation checks
Our process
How we deliver website redesign.
01
Step 1
Audit what exists
We review priority pages, traffic, search visibility, content, forms, integrations and CMS pain points. This shows what to keep, improve or retire.
02
Step 2
Plan the change
We agree the new page structure, content responsibilities, conversion paths and redirect requirements before visual design or development begins.
03
Step 3
Design and build
Approved wireframes become a responsive design and working CMS build. Content and integrations are tested on staging before the current site changes.
04
Step 4
Migrate carefully
We implement redirects, metadata and analytics, then check forms, links, crawlability and key user journeys around launch.
05
Step 5
Monitor after launch
Post-launch checks look for broken URLs, tracking gaps, indexation changes and performance issues so they can be addressed early.
Editorial
A website redesign is also a migration
Changing a website affects more than its appearance. URLs, navigation, internal links, page copy, tracking and forms can all change at once. That is why redesign work starts with an inventory rather than a moodboard.
Pages that attract useful search traffic should not disappear without a reason. Where URLs must change, permanent redirects need a clear destination. Where content is still useful, it should be improved or moved deliberately rather than copied blindly.
The result should also be easier to operate. A sensible CMS, documented components and a clear handover reduce the need to call a developer for every small edit. Support can continue after launch, but your business should not be locked into it.
FAQ
Questions we get asked
Any migration can affect search visibility, especially when URLs or content change. We reduce avoidable risk by benchmarking important pages, preserving useful content, mapping 301 redirects and checking crawl and indexation after launch. No agency can guarantee rankings, but the migration should be planned rather than left to chance.
Often, yes. We first assess whether the current CMS is secure, maintainable and suitable for the editing your team needs. If a change is justified, we explain the trade-offs and include content migration and training in scope.
Content work can be included or shared with your team. Before quoting, we identify who is responsible for each page, what can be retained and what needs a rewrite. This prevents content from becoming the launch bottleneck.
We create a redirect map from retired URLs to the most relevant new pages. Redirects are tested before and after launch, and pages with no genuine replacement are reviewed rather than sent to an unrelated homepage.
Ownership and licensing are set out in the proposal. Once the agreed invoices are paid, you receive the project deliverables, account access and documentation defined in the scope. Any third-party licences are identified separately.
Yes. We can provide monitoring, maintenance, SEO and conversion work after launch. Ongoing support is optional; the handover is designed so you can also manage the site internally or use another provider.
Let's talk
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