Checklist
Website planning checklist
Goals & success
- Primary business outcome (enquiries, bookings, sales, recruitment)
- Secondary outcomes and what “done” looks like
- Budget range and go-live window
- Decision makers and approval turnaround
Audience & offer
- Who buys / enquires and what they worry about
- Objections that show up on sales calls
- Proof you can show (reviews, process, credentials)
- Locations or industries you actually serve
Pages & content
- Required pages and templates
- Who writes copy (you / studio / hybrid)
- Existing assets: logo, photos, brand guidelines
- Legal pages: privacy, terms, disclaimer needs
Systems & delivery
- CMS / editing requirements
- Integrations (CRM, booking, payments, forms)
- Domain, hosting, analytics ownership
- SEO migration / redirect needs if redesign
- Accessibility and performance expectations
- Support after launch