Template
Website brief template
Copy the fields below into an email or doc. Incomplete answers are fine — mark unknowns and send anyway.
Business nameLegal / trading name
Website goalOne primary outcome
AudienceWho buys and what they need
Pages requiredList or estimate
Must-have featuresCMS, booking, CRM, ecommerce…
IntegrationsSystems that must connect
Brand assetsLogo, guidelines, photography status
Content ownershipWho writes / supplies copy
Budget range (AUD ex GST)Honest band speeds accurate quotes
TimelineTarget launch and hard deadlines
Decision makersWho approves design and scope
ConstraintsCompliance, accessibility, hosting rules
References3 sites you like / dislike and why
Current site URLIf redesign / migration